Some of these ideas are
low cost, others are "big ticket" items. Here they are, in no
1 - Security
To change the widely held perception
that the Square is unsafe it needs a greater police presence,
better lighting. more alarm boxes and more cameras.
Cleveland, in its own interest, needs to spend more and
2 - Promotion
Aside from the North Union Farmers Market, a great boon
Square, there has been a decline in large crowd events.
No problem there. Night-time events brought crowds to the Square
when parking was hard to find and the stores were
Here are some promotion possibilities:
Ads and promotions geared to
holidays such as Fathers Day and Mothers Day
Shaker Square gift certificates
Radio, television and internet
daytime promotions, each week for a different quadrant.
More traffic at one
store might lead to more business at nearby stores.
Early-bird dinners. Thousands of
older persons live around the Square, yet none of
restaurants offers an incentive for them to come
to dinner earlier.
Free Short Term Parking
Cleveland's parking meters along Shaker Boulevard east
and west-bound, like those all the way west to Kamm's
Corners, do not offer free short term parking.
Changing the city code in that regard would help all of
its stores and restaurants.
The meters on Coral Company land -
there are 60, all around the Square - were changed in 2007 to give 15 minutes of free parking.
It was a boost. But in 2012 the rates
doubled and most stopped offering free short term
Shaker Heights helps local businesses
with free short-term parking and small parking lots,
and Cleveland does not. Cleveland Heights also offers
free short-term parking and parking structures at
Coventry Village and on Lee Road.
How about it Cleveland? The
payback: collecting more from
sales, property and payroll taxes. Said differently: avoiding long-term declines in tax
5 - A
"Hot Line" Phone Number
We know to
call 911 when we see something that needs immediate
police, fire or EMS response. But what do we do if we see
something on the Square that we think is messy, wrong, dangerous or broken?
Many of us who see the Square as "our space" would be glad to call a number
— but we don't know what number to
call. Each quadrant now has
a directory of stores and restaurants. How about adding
a "hot line" number to these
6 - A
The University Circle
has a Visitor and Living in the Circle Center on
Euclid Avenue near Mayfield Road. Would such a place be
good for the Square?
Indoors, day and
evening, year-round space can help build community. See
our page Public
Spaces and Community.
8 - A Merchants Association
the Square (some may be exempted) pay a monthly amount for promotion to the Coral
Company. We suggest setting up a promotion fund
controlled by the business owners. Nearly all
"locals", they are smart, creative men and women. We think
returning to a
merchants association format will get better results. When the Square changes hands,
its businesses will continue running its promotions,
hiring the talent needed.
- A Special Improvement District
In 2016 there was talk about a Special Improvement
District (SID) for the Square. That's a way a defined area can
assess an additional tax on its property owners and direct how those
funds are spent. (FYI, Coventry Village has a SID.) I've
heard that the Coral Company is open to the idea.
10 - A
When this page was posted it had only nine suggestions
and we invited visitors to submit a tenth. Here it is.
Have a branch of the Shaker Heights
Library at the Square. (The Square and many streets
around it, while in Cleveland, are in the Shaker Heights
City School and Library District.)
It need not be a big
commitment. For a start, a safe place to pick up and return
books, video and audio items would help. It
could be in a cooperating business or, even better, in
our hoped for indoor community space.
How and when did
Shaker Square, in Cleveland, become part of
the Shaker Heights City School District?
See you on the Square.
August 8, 2009
9/11, 7/13, 2/14, 4/14, 5/15/, 8/18, 1/19